Browse Product by Freshwater Fish

Gouramis & Bettas Recommended Foods

Tips & Hints

  • Frozen fish food: To thaw or not to thaw?

    A question we often receive is “do I need to thaw frozen food before feeding it to my fish?” In most cases thawing frozen food before feeding is not required. In fact, we recommend feeding our frozen cubes while still frozen, even to larger fish that are able to eat an entire cube in one gulp. The cube will float for 6–8 seconds and then begin to sink and break apart allowing fish to feed at their natural levels. Thawing out the cubes before feeding may not allow fish that feed at or near the surface to receive an adequate amount of food. Microwaving or thawing frozen fish food in hot water is not recommended, as this breaks down the nutrients contained in frozen fish food.

  • Why is water added to our frozen products?

    As Necessary for Packaging
    Adding water enables packaging equipment to properly pump and distribute food into blister-cube packs.

    Preventing Freezer Burn
    Adding water to frozen foods creates a protective layer called “glaze.” This layer provides protection against minor temperature fluctuations and freezer burn during transport and storage. It is an effective packaging aid for preserving the quality of the product. It helps protect the food items from freezer burn, because the surrounding ice sublimates first, instead of the water present in the food. The addition of water is especially important to help protect smaller less-meaty organisms such as bloodworms, brine shrimp, Cyclops, mysis shrimp, and rotifers from becoming freezer burned.

    Product Performance
    The addition of water also increases the buoyancy of the cubes. If no water were added the cubes would sink quickly when dropped into an aquarium. Because the cubes float and then sink they provide feeding opportunity for fish that prefer to feed at or near the water’s surface.

    Product Integrity
    Adding water helps provide support and rigidity to our flat packs. If we did not add water flat packs would be prone to damage during handling.

  • The benefits of feeding SFBB fish foods
    • All natural No fillers, no dyes
    • Highly nutritious
    • Our natural ingredients retain appearance and scent to entice finicky eaters
    • Free of harmful parasites and unwanted bacteria
    • Our high quality control exceeds industry standards
    • Convenient packaging/easy to use
    • For over 50 years SFBB has been widely recognized as the food of choice for fresh and saltwater fish
  • Vitamins and supplements

    SFBB freeze-dried fish foods can be used to soak up liquid vitamins, supplements or medications for easy administration.


Saltwater Multi-Pack Feeding Frenzy in 220 Gallon Reef Tank

Feeding Saltwater Multi-Pack by Reef Aquaria Design - Coconut Creek, FL. Saltwater Multi-Pack contains four varieties of food in one convenient pack; Marine Cuisine, Emerald Entree, Omega Brine Shrimp and Plankton. Saltwater Multi-Pack is available in 3.5 oz 24 cubes, 7 oz 48 cubes and 2lb Roll-A-Cubes 216 cubes.

SFBB Far East: Frozen Fish Food Factory Tour

SFBB is the only US-based producer of frozen fish food to own and operate their own factory in China. This allows SFBB to carry out their high standards for processing and quality control. The products packaged in China include some of the most popular single ingredient items on the market, which are indigenous to China, such as brine shrimp, mysis shrimp, cyclops, rotifers, and bloodworms. Here is a complete overview of the delivery, packaging, freezing, and shipping of those products.

EVERYTHING You Need to Know About Brine Shrimp - San Francisco Bay Brand

In this video we'll talk with Jason from SFBB and cover everything you'll ever need to know about Brine Shrimp!

SFBB Reception Area 250 Gallon African Cichlid Tank

A quick video of the 250-gallon African cichlid tank in the reception area of SFBB's headquarters in Newark, CA. This tank is approximately 10 years old, is Scaped with Universal rocks, wood, and background; and has an Eshopps wet-dry filter, UV sterilizer (gets heavy sunlight) and illuminated with some of the original Current (Ecco Exotic) LED lights.

Vintage SFBB Hatching Brine Shrimp

San Francisco Bay Brand is celebrating it's 50th anniversary this year, so we thought it would be fun to share a vintage video on how to hatch brine shrimp from the early 80's. Learn how brine shrimp was hatched back in the day, surprisingly not much has changed except for the vessel. This video footage was rescued from an old VHS tape. We hope you enjoy.

The Story of the Brine Shrimp

San Francisco Bay Brand is celebrating it's 50th anniversary this year, so we thought it would be fun to share a vintage video produced by San Francisco Bay Brand when they were owned by Mattel in the early 70's. Learn the history of how brine shrimp first was discovered to be a valuable food source for tropical fish and how it is harvested and packaged. This video footage was rescued from an old VHS tape. We hope you enjoy.

San Francisco Bay Brand Frozen Fish Eggs

Fish eggs are an essential part of the natural diet of many marine and tropical fish. SFBB fish eggs are of marine origin, contain high levels of protein and Omega-3 fatty acids. They are eagerly devoured by finicky eaters, filter feeding marine invertebrates and are an excellent addition to a varied diet. These are pure capelin fish eggs that contain NO dies or preservatives.

Blue Zoo TV - San Francisco Bay Brand

San Francisco Bay Brand Omega Brine Shrimp


Most recently I had purchased your brine shrimp and freeze dried plankton from my local aquarium store. All I have to say is that your company by far has the best fish foods for my fish. I own a cichlid tank and have noticed since feeding them your foods they have grown a large amount with the inclusion of colour. from now on I will recommend these foods to all of my friends who own aquariums and I will be purchasing more of your product in the future.

Jonathan Nancarrow