Pure Reef will provide you with professional customer service, in a genuinely friendly manner. We know our product and livestock, and simply enjoy the customer experience. We are confident that you will always have a very pleasant experience, which will exceed your expectations
Jorge Medina has been a passionate hobbyist for over 34 years. He and his wife Angela opened their first tropical fish store in 1986 and are the forces behind Pure Reef. Throughout their career, they have worked on countless projects of all sizes and complexities, including custom installations for local Atlanta celebrities and athletes. Their passion for the hobby is visible to all through their active, hands-on approach to operating the store. Jorge and Angela have applied their experience and creativity to deliver Pure Reef and they are readily available to share stories, experiences, and expertise.